{"id":36547,"date":"2018-08-11T10:04:34","date_gmt":"2018-08-11T08:04:34","guid":{"rendered":"http:\/\/agence.marketing-chine.com\/?post_type=project&p=36547"},"modified":"2018-11-18T12:20:28","modified_gmt":"2018-11-18T11:20:28","slug":"martiderm","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/martiderm\/","title":{"rendered":"Martiderm"},"content":{"rendered":"

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[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”center” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

MartiDerm<\/b><\/strong><\/h2>\n

MartiDerm,\u00a0<\/b><\/strong>sp\u00e9cialiste de la sant\u00e9 de la peau,<\/b><\/strong>\u00a0caresse le souhait de proposer sa formule au monde entier. En 1952, la pharmacie Marti Tor de Barcelone lance la formule MartiDerm dans le but de cr\u00e9er des produits uniques et efficaces pour chaque besoin de la peau. Cette pharmacie a mis au point des formules pionni\u00e8res avec des traitements \u00e0 base de vitamine C et des ampoules anti-\u00e2ge de prot\u00e9oglycanes par le biais du pharmacien Josep Mart\u00ed, cr\u00e9ateur de la marque.<\/p>\n

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Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

MartiDerm a contact\u00e9 l’\u00e9quipe GMA pour les aider \u00e0 vendre leurs produits de Cosm\u00e9tique sur la plateforme e-commerce Chinoise, The Little Red Book.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” border_style=”solid”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_blurb admin_label=”KOL Marketing” title=”KOL Marketing” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/SEO-1-2.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Choix des meilleurs influenceurs dans le secteur de la Cosm\u00e9tique<\/p>\n

N\u00e9gociation avec les influenceurs<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”De visibilit\u00e9 et de notori\u00e9t\u00e9 de la marque” number=”+80″ module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]<\/p>\n

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[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”De ROI (retour sur investissement) ” number=”130″ module_class=”casestudy__results__number” _builder_version=”3.0.49″]<\/p>\n

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[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l’Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_filterable_portfolio admin_label=”Portefeuille filtrable” fullwidth=”off” posts_number=”10″ include_categories=”20″ show_categories=”off” hover_icon=”%%37%%” module_class=”casestudy__related__portfolio” _builder_version=”3.0.49″ title_text_color=”#000000″]<\/p>\n

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  MartiDerm MartiDerm,\u00a0sp\u00e9cialiste de la sant\u00e9 de […]<\/p>\n","protected":false},"author":1,"featured_media":37140,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Jose Marti Tor a cr\u00e9\u00e9 en 1952\u00a0 Marti Tor pharmacie qui fabriquait des produits de soin anti-oxydants sur mesure pour les clients. Il pourrait \u00eatre class\u00e9 comme l'un des anc\u00eatres de l'industrie cosm\u00e9tique.<\/span> Il compte d\u00e9j\u00e0 pr\u00e8s de 65 ans d'histoire de d\u00e9veloppement.<\/span><\/span><\/p>

En 1997, afin de promouvoir largement les produits sur le march\u00e9 de masse, Jose Marti Tor a cr\u00e9\u00e9 la marque \"Marti Derm\".<\/span> Apr\u00e8s avoir discut\u00e9 avec les c\u00e9l\u00e8bres dermatologues et pharmaciens, Marti Derm a lanc\u00e9 ces produits en ampoules.<\/span><\/span><\/p>

Le contexte<\/strong><\/span><\/h3>

Marti Tor voulait commencer \u00e0 vendre en Chine et voulait trouver des solutions.<\/span>
GMA a d\u00e9velopp\u00e9 une campagne KOL en ajoutant le lien des produits et la boutique officielle sur le Little R<\/span>ed Book.<\/span><\/p>

Mission GMA:<\/span><\/strong><\/span><\/h3>
  • Kols Marketing<\/span><\/span><\/li>
  • Cr\u00e9er une image positive sur les produits<\/span>
    <\/span><\/li><\/ul>

    R\u00e9sultats:<\/strong>
    <\/span><\/h3>
    • 20 critiques de KOL<\/span><\/li>
    • Contenu et t\u00e9moignages de haute qualit\u00e9<\/span><\/li>
    • ROI (retour sur investissement) positif<\/span>
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