{"id":36508,"date":"2018-06-15T05:29:13","date_gmt":"2018-06-15T03:29:13","guid":{"rendered":"http:\/\/agence.marketing-chine.com\/?post_type=project&p=36508"},"modified":"2018-11-18T12:25:29","modified_gmt":"2018-11-18T11:25:29","slug":"laboratoires-genevrier-ialugen","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/laboratoires-genevrier-ialugen\/","title":{"rendered":"Laboratoires Genevrier: iALUGEN"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/03-15-01-avelino-dinis-caeira-geneve-tourisme-3.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_image admin_label=”Logo marque” src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/HOEM-IALUGEN-HOME-.jpg” align=”center” max_width=”250px” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” border_style=”dashed” custom_margin=”20px|20px||”]<\/p>\n

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[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”center” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

Laboratoires Genevrier<\/strong><\/h2>\n

L’iALUGEN a \u00e9t\u00e9 cr\u00e9\u00e9 par les Laboratoires Genevrier qui d\u00e9veloppent et commercialisent depuis 30 ans des solutions \u00e0 base d’acide hyaluronique dans des domaines tels que la dermatologie, la repigmentation et la cicatrisation, la rhumatologie et l’esth\u00e9tique. La gamme de produits iALUGEN a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour obtenir le meilleur de l’acide hyaluronique dans les cosm\u00e9tiques anti-\u00e2ge.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”49.1193px|0px||0px” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

Les Laboratoires Genevrier ont pr\u00e9vu leur lancement de leur nouvelle marque en Chine iALUGEN et pour cela, ils ont fait appel \u00e0 l’\u00e9quipe GMA pour la mise en place d’une strat\u00e9gie de marketing digital.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” border_style=”solid”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″][et_pb_blurb admin_label=” Campagne de bouche \u00e0 oreille” title=”E-R\u00e9putation en ligne” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/06\/Son.png” alt=”E-R\u00e9putation en ligne” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”R\u00e9seaux Sociaux” title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Little Red Book” title=”Little Red Book” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”KOL Marketing” title=”KOL Marketing” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][et_pb_image admin_label=”Image” src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/11\/confidentiel.jpg” align=”center” _builder_version=”3.0.49″]<\/p>\n

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[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l’Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_filterable_portfolio admin_label=”Portefeuille filtrable” fullwidth=”off” posts_number=”10″ include_categories=”20″ show_categories=”off” hover_icon=”%%37%%” module_class=”casestudy__related__portfolio” _builder_version=”3.0.49″ title_text_color=”#000000″]<\/p>\n

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[\/et_pb_filterable_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

  Laboratoires Genevrier L’iALUGEN a \u00e9t\u00e9 cr\u00e9\u00e9 par […]<\/p>\n","protected":false},"author":1,"featured_media":37191,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

iALUGEN est la premi\u00e8re marque de soin de la peau \u00e0 base d'acide hyaluronique d\u00e9tenue par les Laboratoires Genevrier, une soci\u00e9t\u00e9 de biotechnologie bien connue en France.<\/span> Les Laboratoires Genevrier (laboratoire genevois) sont n\u00e9s en 1920. Depuis sa cr\u00e9ation, ils visent \u00e0 am\u00e9liorer la sant\u00e9 publique.<\/span> La qualit\u00e9 de tous les produits peut supporter tout le test.<\/span><\/span><\/p>

Nos Missions:<\/strong><\/h3>
  • Campagne sur les r\u00e9seaux sociaux<\/span><\/li>
  • Mise en place de Little Red Book<\/span><\/li>
  • KOLs<\/span><\/li>
  • \"Mouth of Word\" marketing
    <\/span><\/span><\/li><\/ul>

    Resultats:<\/strong><\/h3>
    • Augmentation de la notori\u00e9t\u00e9 de la marque aupr\u00e8s des consommateurs chinois<\/span><\/li>
    • 70% d'exposition<\/span><\/li>
    • Am\u00e9lioration de la visibilit\u00e9 de la marque.<\/span><\/span><\/li><\/ul>","_et_gb_content_width":""},"project_category":[13,29,27],"project_tag":[],"yoast_head":"\nLaboratoires Genevrier: iALUGEN - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/laboratoires-genevrier-ialugen\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laboratoires Genevrier: iALUGEN - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"  Laboratoires Genevrier L'iALUGEN a \u00e9t\u00e9 cr\u00e9\u00e9 par […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/laboratoires-genevrier-ialugen\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T11:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/06\/\u56fe\u72473.png\" \/>\n\t<meta property=\"og:image:width\" content=\"201\" \/>\n\t<meta property=\"og:image:height\" content=\"151\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/laboratoires-genevrier-ialugen\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/laboratoires-genevrier-ialugen\/\",\"name\":\"Laboratoires Genevrier: iALUGEN - 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