{"id":34522,"date":"2017-05-07T15:59:18","date_gmt":"2017-05-07T13:59:18","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34522"},"modified":"2018-11-19T19:11:39","modified_gmt":"2018-11-19T18:11:39","slug":"brasserie-de-monaco","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/brasserie-de-monaco\/","title":{"rendered":"Brasserie de Monaco"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/bi\u00e8re.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/11\/10679335-17597378.jpg” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” border_style=”double”]
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Brasserie de Monaco<\/strong><\/h3>\n

La brasserie a \u00e9t\u00e9 lanc\u00e9e en 1905 \u00e0 Monaco. Elle a \u00e9t\u00e9 ensuite d\u00e9truite en 1970 puis reb\u00e2tie sur \u201cHercule\u2019s Habour\u201d en 1998. La brasserie produit des bi\u00e8res artisanales non filtr\u00e9es, destin\u00e9es aux h\u00f4tels et aux restaurants de luxe. La bouteille premium de la marque refl\u00e8te le luxe de Monaco.<\/p>\n

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Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

La consommation de l’alcool a rapidement augmenté. Les consommateurs sont toujours à la recherche d’informations sur internet et demandent fréquemment l’avis de leurs amis sur les réseaux sociaux concernant les boissons. Pour une marque d’alcool, il est donc important d’avoir une bonne réputation en segmentant la bonne communauté. L’objectif est d’avoir une meilleure réputation en ligne pour faciliter la distribution en Chine.<\/p>\n

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Nos Missions<\/p>\n

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Am\u00e9liorer le r\u00e9f\u00e9rencement sur Baidu<\/p>\n

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Utilisation de KOLs<\/p>\n

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Relation Presse<\/p>\n

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R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Followers sur WeChat” number=”1 000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
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\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Position sur Baidu” number=”1 \u00e8re” percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”21″ admin_label=”Portefeuille” _builder_version=”3.0.49″]
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Brasserie de Monaco La brasserie a \u00e9t\u00e9 lanc\u00e9e en 1905 \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":34755,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Brasserie de Monaco<\/h1>

\"\"<\/p>

Contexte<\/h2>

La consommation de l\u2019alcool a rapidement augment\u00e9. Les consommateurs sont toujours \u00e0 la recherche d\u2019informations sur internet et demandent fr\u00e9quemment l\u2019avis de leurs amis sur les r\u00e9seaux sociaux concernant les boissons. Pour une marque d\u2019alcool, il est donc important d\u2019avoir une bonne r\u00e9putation en segmentant la bonne communaut\u00e9.<\/p>

Entreprise<\/h2>

La brasserie a \u00e9t\u00e9 lanc\u00e9e en 1905 \u00e0 Monaco. Elle a \u00e9t\u00e9 ensuite d\u00e9truite en 1970 puis reb\u00e2tie sur \u201cHercule\u2019s Habour\u201d en 1998. La brasserie produit des bi\u00e8res artisanales non filtr\u00e9es, destin\u00e9es aux h\u00f4tels et aux restaurants de luxe. La bouteille premium de la marque refl\u00e8te le luxe de Monaco.<\/p>

Objectif<\/h2>

Avoir une meilleure e-r\u00e9putation pour faciliter la distribution en Chine<\/p>

Solutions<\/h2>
  • Utiliser des KOLs sur les r\u00e9seaux sociaux<\/li>
  • SEO (Search Engine Optimization. Am\u00e9liorer le r\u00e9f\u00e9rencement sur Baidu<\/li>
  • Les relations de presse<\/li><\/ul>

    R\u00e9sultats<\/h2>
    • 3000 nouveaux abonn\u00e9s sur Weibo<\/li>
    • 1000 nouveaux abonn\u00e9s sur WeChat<\/li>
    • R\u00e9f\u00e9renc\u00e9 sur les deux premi\u00e8res pages des r\u00e9sultats Baidu<\/li>
    • Connexions avec plus de 50 KOLs chinois<\/li><\/ul>","_et_gb_content_width":""},"project_category":[21],"project_tag":[],"yoast_head":"\nBrasserie de Monaco - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/brasserie-de-monaco\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasserie de Monaco - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Brasserie de Monaco La brasserie a \u00e9t\u00e9 lanc\u00e9e en 1905 \u00e0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/brasserie-de-monaco\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-19T18:11:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/BrasserieMonaco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/brasserie-de-monaco\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/brasserie-de-monaco\/\",\"name\":\"Brasserie de Monaco - 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