{"id":34495,"date":"2018-09-04T02:51:21","date_gmt":"2018-09-04T00:51:21","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34495"},"modified":"2018-11-18T17:00:54","modified_gmt":"2018-11-18T16:00:54","slug":"only-lyon","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/only-lyon\/","title":{"rendered":"L’Office du Tourisme Only Lyon"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/03-15-01-avelino-dinis-caeira-geneve-tourisme-3.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/11\/lyon_tournimage.jpg” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” border_style=”double” custom_margin=”30px|||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”right” admin_label=”Description activit\u00e9” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″ custom_margin=”|||20px”]<\/p>\n

Office du Tourisme Only Lyon<\/strong><\/h2>\n

L’office du tourisme Only Lyon,\u00a0 class\u00e9e” Patrimoine Mondial” par l’UNESCO, a pour mission principale de d\u00e9velopper et faire rayonner Lyon \u00e0 l\u2019international et cela gr\u00e2ce en partie \u00e0 nos 4 300 Ambassadeurs ONLY LYON hors France.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” admin_label=”Section” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Challenges” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” text_orientation=”center” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

La ville de Lyon, \u00e9tait inconnu aux yeux des Chinois. Only Lyon a contact\u00e9 l’agence Gentlemen Marketing pour les aider \u00e0 se rendre visible aupr\u00e8s des touristes Chinois venant en France.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Nos Missions” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” admin_label=”R\u00e9seaux Sociaux” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Management des R\u00e9seaux sociaux<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Relations presse et E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” admin_label=”Relations presse et E-R\u00e9putation” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Ecrire et publier des communiqu\u00e9s de presse<\/p>\n

Travailler la r\u00e9putation de la ville de Lyon sur les forums de voyage Chinois<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Publicit\u00e9” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-3.png” text_orientation=”center” max_width=”150px” admin_label=”Publicit\u00e9” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Cr\u00e9ation d’\u00e9v\u00e8nements sur<\/g> Weibo<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”De followers sur Weibo (le premier mois)” number=”+400″ admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ percent_sign=”off”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”d’engagements ” number=”80″ admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”20″ admin_label=”Portefeuille” _builder_version=”3.0.49″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Office du Tourisme Only Lyon L’office du tourisme Only […]<\/p>\n","protected":false},"author":1,"featured_media":34594,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Only Lyon<\/h1>

\"\"<\/p>

Les touristes chinois ont une grande importance. Beaucoup de destinations essaient de cibler les visiteurs chinois, notamment dans les grandes villes qui disposent d\u2019importants revenus. Aujourd'hui, l\u2019ouverture des vols directs dans les petites villes rend l\u2019acc\u00e8s vers l\u2019\u00e9tranger plus facile. En 2016, on compte plus de 180 millions de touristes chinois. Il est important pour les r\u00e9gions et les destinations de travailler leurs r\u00e9putations en ligne, car les Chinois cherchent principalement les informations par voie digitale.<\/p>

\"\"<\/p>

Lyon commence \u00e0 devenir une r\u00e9putation connue pour les voyageurs chinois<\/h2>

Gr\u00e2ce \u00e0 sa proximit\u00e9 avec Paris, un agr\u00e9able climat, un paysage naturel et l\u2019architecture, Lyon est une des destinations les plus importantes de France. Lyon voit la Chine comme une opportunit\u00e9 d\u2019augmenter le nombre de visites en France. Le probl\u00e8me est que Lyon n\u2019a pas assez de visibilit\u00e9 en Chine. Les Chinois vont typiquement visiter Paris, Bordeaux et le sud de la France qui sont vus comme des destinations int\u00e9ressantes d\u2019apr\u00e8s les forums, les sites internet et les r\u00e9seaux sociaux. Notre but est d\u2019am\u00e9liorer la notori\u00e9t\u00e9 et la r\u00e9putation de Lyon afin que la destination devienne attractive pour les Chinois.<\/p>

But de la campagne \u00ab\u00a0Only Lyon\u00a0\u00bb<\/h2>
  • Avoir une forte comp\u00e9titivit\u00e9 et une r\u00e9putation pour les villes de France<\/li>
  • Amener des personnes sur la destination. L\u2019\u00e9quipe \u00ab\u00a0Only Lyon\u00a0\u00bb utilise diff\u00e9rentes strat\u00e9gies qui comprennent les relations de presse, le digital marketing et les KOLs.<\/li>
  • Attirer les investisseurs et les touristes chinois<\/li><\/ul>

    Nos solutions<\/h2>
    • Social Media Management<\/li>
    • Content Marketing<\/li>
    • e-Influence sur Chinese Travel Forum<\/li>
    • \u00c9v\u00e8nements en ligne<\/li><\/ul>

      R\u00e9seaux sociaux.<\/h2>

      La cl\u00e9 de la campagne est de g\u00e9n\u00e9rer des positifs feed-back sur Lyon. Pour ce faire, il est vital de d\u00e9velopper une forte pr\u00e9sence sur WeChat et de cibler les groupes de voyage. Weibo est \u00e9galement un bon moyen pour b\u00e2tir une r\u00e9putation et gagner en visibilit\u00e9. Nous sommes actifs \u00e0 cr\u00e9er et \u00e0 partager des contenus de qualit\u00e9. Le compte de \u00ab\u00a0Only Lyon\u00a0\u00bb est devenu un des top 3 des comptes fran\u00e7ais les plus connus en Chine. De plus, la destination a gagn\u00e9 plus de 400% de nouveaux abonn\u00e9s gr\u00e2ce aux campagnes.<\/p>

      Contenu marketing<\/h2>

      Nous avons cr\u00e9\u00e9 du contenu pour Lyon. Certains d\u2019entre eux \u00e9taient des articles tandis que d\u2019autres \u00e9taient les feed-back des exp\u00e9riences des visiteurs de la ville. Lyon est pr\u00e9sent\u00e9 comme une destination de luxe gr\u00e2ce \u00e0 la qualit\u00e9 des images et son histoire. Les contenus ont re\u00e7u 25'000 r\u00e9ponses sur le forum et sur les r\u00e9seaux sociaux. Nous avons \u00e9galement cr\u00e9\u00e9 un itin\u00e9raire de voyage chinois pour les touristes qui ont l'intention de partir en vacances en France.<\/p>

      Forum de voyage chinois<\/h2>

      Les forums de voyages chinois sont importants pour construire la r\u00e9putation des destinations en lignes. Nous avons commenc\u00e9 avec des avis, des commentaires et des opinions sur la ville de Lyon. Sur les forums chinois tels que Douban et Tianya, Lyon est devenu le troisi\u00e8me sujet le plus important. Les utilisateurs ont commenc\u00e9 \u00e0 poster des photos de leurs voyages \u00e0 Lyon, ce qui a permis \u00e0 la campagne de se d\u00e9velopper par elle-m\u00eame.<\/p>

      Comment avons-nous fait?<\/h2>

      La campagne est un exemple typique pour d\u00e9montrer qu'il est possible de changer les tendances de voyages en cr\u00e9ant de la r\u00e9putation et de la visibilit\u00e9 de la destination en ligne. Lyon a augment\u00e9 le nombre de touristes chinois de 75%. Les r\u00e9seaux sociaux et les forums chinois sont remplis de discussions positives et de recommandations sur le voyage \u00e0 Lyon. Le compte Weibo de la destination est dans le top 3 des comptes fran\u00e7ais les plus influents.\u00a0 De plus sur Douban, c\u2019est le 3e plus grand sujet sur Douban et la 4e discussion la plus populaire sur Tianya.<\/p>

      +400% abonn\u00e9s<\/strong><\/p>

      +80% d\u2019engagement<\/strong><\/p>","_et_gb_content_width":""},"project_category":[27,20],"project_tag":[],"yoast_head":"\nL'Office du Tourisme Only Lyon - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/only-lyon\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Office du Tourisme Only Lyon - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Office du Tourisme Only Lyon L'office du tourisme Only […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/only-lyon\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T16:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/04\/Lyon_Bon-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/only-lyon\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/only-lyon\/\",\"name\":\"L'Office du Tourisme Only Lyon - 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