{"id":34477,"date":"2017-05-05T08:24:27","date_gmt":"2017-05-05T06:24:27","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34477"},"modified":"2018-11-18T11:15:24","modified_gmt":"2018-11-18T10:15:24","slug":"mgen","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/mgen\/","title":{"rendered":"MGEN"},"content":{"rendered":"

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MGEN<\/strong><\/h3>\n

La mutuelle g\u00e9n\u00e9rale de l\u2019\u00e9ducation nationale (MGEN) a \u00e9t\u00e9 \u00e9tablie en 1946 en m\u00eame temps que le lancement de l\u2019assurance maladie en France. Apr\u00e8s 70 ans de d\u00e9veloppement, MGEN est devenue la principale s\u00e9curit\u00e9 en France.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″ text_orientation=”left” border_style=”solid”]<\/p>\n

L\u2019assurance maladie est un processus nouveau sur le march\u00e9 chinois. MGEN n\u2019a jamais propos\u00e9 ses services aupr\u00e8s de la population Chinoise. La concurrence du march\u00e9 des assurances est relativement f\u00e9roce en Chine. Les assurances appartenant \u00e0 l\u2019\u00c9tat d\u00e9tiennent la plus grande part de march\u00e9.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_blurb admin_label=”R\u00e9seaux Sociaux” title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” body_font=”|on|||”]<\/p>\n

Weibo \/ WeChat<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”Followers sur Weibo (au bout de quelques mois)” number=”1 158″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”lectures sur une dizaine de posts” number=”+10 000″ percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″ \/][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”Followers sur WeChat (au bout de quelques mois)” number=”1 000″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”visionnages par article” number=”+800″ percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l&#039;Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” fullwidth=”off” posts_number=”10″ include_categories=”15″ _builder_version=”3.0.49″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

MGEN La mutuelle g\u00e9n\u00e9rale de l\u2019\u00e9ducation nationale (MGE […]<\/p>\n","protected":false},"author":1,"featured_media":34627,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

MGEN<\/h1>

\"\"<\/p>

Mutuelle g\u00e9n\u00e9rale de l\u2019\u00c9ducation nationale (MGEN) a \u00e9t\u00e9 \u00e9tablie en 1946 en m\u00eame temps que le lancement de l\u2019assurance maladie en France. Apr\u00e8s 70 ans de d\u00e9veloppement, MGEN est devenue la principale s\u00e9curit\u00e9 en France.<\/p>

D\u00e9fi<\/h2>

L\u2019assurance maladie est nouvelle sur le march\u00e9 chinois. MGEN n\u2019a jamais propos\u00e9 ses services et a peu de notori\u00e9t\u00e9 en Chine. La concurrence du march\u00e9 des assurances est relativement f\u00e9roce. En Chine, les assurances appartenant \u00e0 l\u2019\u00c9tat d\u00e9tiennent la plus grande part de march\u00e9.<\/p>

Solutions<\/h2>

Weibo<\/strong><\/p>

  • Cr\u00e9ation de compte<\/li>
  • Bon contenu<\/li>
  • Posts publi\u00e9s fr\u00e9quemment<\/li><\/ul>

    WeChat<\/strong><\/p>

    • Cr\u00e9ation de compte<\/li>
    • Promotion cibl\u00e9e<\/li>
    • Posts publi\u00e9s fr\u00e9quemment<\/li><\/ul>

      R\u00e9sultats<\/h2>

      Weibo<\/strong><\/p>

      • 1\u00a0158 abonn\u00e9s<\/li>
      • 10 posts lus plus de 10'000 fois<\/li><\/ul>

        WeChat<\/strong><\/p>

        • Environ 1000 abonn\u00e9s<\/li>
        • Plus de 800 fois lus par article<\/li><\/ul>

          Nous l\u2019avons aid\u00e9 pour que MGEN am\u00e9liore sa visibilit\u00e9 et sa notori\u00e9t\u00e9 sur le march\u00e9 de l\u2019assurance en Chine en les lan\u00e7ant sur les bonnes plateformes afin qu\u2019elle puisse construire sa communaut\u00e9 \u00e0 long terme<\/strong>.<\/p>","_et_gb_content_width":""},"project_category":[15],"project_tag":[],"yoast_head":"\nMGEN - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/mgen\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MGEN - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"MGEN La mutuelle g\u00e9n\u00e9rale de l\u2019\u00e9ducation nationale (MGE […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/mgen\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T10:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/logo_part_2015-02-27-06-logo-mgen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/mgen\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/mgen\/\",\"name\":\"MGEN - 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