{"id":34475,"date":"2017-05-04T12:38:56","date_gmt":"2017-05-04T10:38:56","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34475"},"modified":"2018-11-18T14:29:05","modified_gmt":"2018-11-18T13:29:05","slug":"vogue-paris","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/vogue-paris\/","title":{"rendered":"Vogue Paris"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding=”10px||30px|10px” admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/cosmetics.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/\u56fe\u72471.png” align=”center” max_width=”200px” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”3px” border_style=”dotted” custom_margin=”60px|||”]
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Vogue China<\/h1>\n

Vogue China<\/strong> ou\u00a0China Vogue<\/strong>\u00a0est l’\u00e9dition chinoise\u00a0<\/span><\/span><\/span>du magazine de mode am\u00e9ricain Vogue.\u00a0<\/span><\/p>\n

Face \u00e0\u00a0\u00ab\u00a0l’explosion\u00a0\u00bb<\/span>\u00a0du luxe en Chine<\/sup>,\u00a0Vogue China\u00a0est lanc\u00e9 en septembre 2005 avec succ\u00e8s\u00a0: les 300\u00a0000 premiers tirages du\u00a0num\u00e9ro 1<\/span>, compos\u00e9 de plus de 400 pages<\/sup>, sont rapidement vendus.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#c03532″ custom_padding=”49.1193px|0px||0px” admin_label=”Section” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Challenges” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

Le march\u00e9 de la mode en Chine pr\u00e9voit une augmentation de 30\u00a0% pour 2020. L\u2019industrie de la mode est devenue le deuxi\u00e8me plus grand march\u00e9 du monde. Vogue China a contact\u00e9 GMA pour les aider \u00e0 cr\u00e9er une strat\u00e9gie r\u00e9pondant aux n\u00e9cessit\u00e9s et aux objectifs du client sur le march\u00e9 Chinois.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Nos Missions” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/span><\/p>\n

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Management des comptes<\/g> Wechat et Weibo<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Relations presse et E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” max_width=”150px” admin_label=”Relations presse et E-R\u00e9putation” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” custom_margin=”|||60px” custom_padding=”|||”]<\/p>\n

Engagement avec les influenceurs de la mode.<\/p>\n

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R\u00e9alisation de contenu Marketing<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Visiteurs par jour, sur le site de Vogue China” number=”2000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Influenceurs Chinois suivent le compte Weibo” number=”5000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Followers suppl\u00e9mentaires sur Weibo” number=”+500k” percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”14″ admin_label=”Portefeuille” _builder_version=”3.0.49″]
\n[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vogue China Vogue China ou\u00a0China Vogue\u00a0est l’\u00e9dition ch […]<\/p>\n","protected":false},"author":1,"featured_media":34584,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Vogue<\/h1>

\"\"<\/p>

Contexte<\/h2>

Le march\u00e9 de la mode en Chine pr\u00e9voit une augmentation de 30\u00a0% pour 2020. L\u2019industrie de la mode est devenue le deuxi\u00e8me plus grand march\u00e9 du monde. Les Chinois d\u00e9pensent beaucoup dans les produits de cosm\u00e9tique. Les marques se focalisent sur un tiers de la population chinoise qui correspond \u00e0 la classe moyenne.<\/p>

\"\"<\/p>

\u00a0<\/p>

L\u2019entreprise<\/h2>
  • L\u2019\u00e9dition fran\u00e7aise de la marque de magazine de mode am\u00e9ricaine<\/li>
  • Cr\u00e9\u00e9 depuis 1920, les c\u00e9l\u00e9brit\u00e9s apparaissent sur la couverture de magazine.<\/li>
  • Le magazine coop\u00e8re avec des photographes, mod\u00e8les et acteurs pour la photo de couverture.<\/li>
  • En Chine, le but de Vogue est de promouvoir, \u00e9duquer et de cr\u00e9er un statut de la culture de mode fran\u00e7aise.<\/li><\/ul>

    Objectifs<\/h2>
    • Augmenter le trafic<\/li>
    • Se connecter avec les influenceurs<\/li><\/ul>

      Solutions<\/h2>
      • Community Management<\/li>
      • Faire du management sur WeChat et sur le compte Weibo<\/li>
      • Faire du Marketing de contenu<\/li>
      • Engagement avec les influenceurs de la mode.<\/li><\/ul>

        R\u00e9sultats<\/h2>
        • Plus de 2000 visiteurs sur le site internet de vogue par jour<\/li>
        • 2000 influenceurs chinois suivent le compte Weibo<\/li>
        • Augmentation de 100\u2009000 abonn\u00e9s sur Weibo<\/li><\/ul>","_et_gb_content_width":""},"project_category":[18,14],"project_tag":[],"yoast_head":"\nVogue Paris - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/vogue-paris\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vogue Paris - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Vogue China Vogue China ou\u00a0China Vogue\u00a0est l'\u00e9dition ch […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/vogue-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T13:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/vogue-vector-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/vogue-paris\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/vogue-paris\/\",\"name\":\"Vogue Paris - 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