{"id":34468,"date":"2017-05-05T05:59:18","date_gmt":"2017-05-05T03:59:18","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34468"},"modified":"2018-10-23T05:11:21","modified_gmt":"2018-10-23T03:11:21","slug":"vancouver-fashion-week","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/vancouver-fashion-week\/","title":{"rendered":"Vancouver Fashion Week"},"content":{"rendered":"

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Vancouver Fashion Week<\/strong><\/h2>\n

Vacouver Fashion Week (VFW) est un \u00e9v\u00e8nement de sept jours qui a lieu deux fois par ann\u00e9e \u00e0 \u00ab\u00a0Chinese Cultural Centre of Great Vancouver\u00a0\u00bb.\u00a0 VFW se focalise sur la diversit\u00e9 internationale de la mode. En 2016, VFW a accueilli 100 shows de plusieurs talentueux designers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

Le d\u00e9partement de Marketing de la Fashion week de Vancouver a contact\u00e9 GMA pour am\u00e9liorer leur visibilit\u00e9 sur le march\u00e9 Chinois. Nos experts ont d\u00e9velopp\u00e9 un plan pour renforcer la sensibilisation de la Fashion Week de Vancouver<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”] Nos Missions [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_blurb admin_label=”R\u00e9seaux Sociaux” title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”] R\u00e9alisation d\u2019une campagne Marketing sur les R\u00e9seaux sociaux Wechat et Weibo [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Relations presse et E-R\u00e9putation” title=”Relations presse et E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”] Communiqu\u00e9 de Presse \/ Contact avec les journalistes [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Publicit\u00e9” title=”Publicit\u00e9” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”] Branding [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Top Fashion magazines” number=”6″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ \/][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Vues par article” number=”+ 81k” percent_sign=”off” _builder_version=”3.0.49″ \/][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Position sur Baidu” number=”1″ percent_sign=”off” _builder_version=”3.0.49″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l&#039;Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”] Case studies similaires [\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” fullwidth=”off” posts_number=”10″ include_categories=”14″ _builder_version=”3.0.49″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vancouver Fashion Week Vacouver Fashion Week (VFW) est […]<\/p>\n","protected":false},"author":1,"featured_media":34614,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Vancouver Fashion Week\u00a0<\/h1>

\"\"<\/p>

Vancouver Fashion Week se tourne vers les r\u00e9seaux sociaux chinois<\/h2>

Vacouver Fashion Week (VFW) est un \u00e9v\u00e8nement de sept jours qui a lieu deux fois par ann\u00e9e \u00e0 \u00ab\u00a0Chinese Cultural Centre of Great Vancouver\u00a0\u00bb. L\u2019\u00e9v\u00e8nement est dirig\u00e9 et organis\u00e9 par Jamal Abdurahman. C\u2019est la Fashion Week qui a \u00e9t\u00e9 la plus rapidement d\u00e9velopp\u00e9e du continent gr\u00e2ce \u00e0 ses 27 \u00e9v\u00e8nements r\u00e9ussis et ses designers et mannequins internationaux talentueux. VFW se focalise sur la diversit\u00e9 internationale de la mode. En 2016, VFW a accueilli 100 shows de plusieurs talentueux designers. Beaucoup d\u2019entre eux n\u2019ont pas eu la chance d\u2019exposer leurs travaux \u00e0 des shows plus grands comme celui de Milan, \u00e0 New et \u00e0 Paris et ont saisi l\u2019opportunit\u00e9 de la plateforme \u00e0 Vancouver.<\/p>

L\u2019affut du march\u00e9 chinois.<\/h2>

Vancouver Fashion Week voulait se diff\u00e9rencier et d\u00e9velopper leur popularit\u00e9 en Chine, premi\u00e8rement parmi les fashions designers, les potentiels acheteurs et les eMediat plateformes. Le Vancouver Fashion Week \u00e9tant petit, mais n\u00e9anmoins d\u2019un prestige remarquable a su remarquer le potentiel de s\u2019\u00e9tablir sur le march\u00e9 chinois comme \u00e9tant un \u00e9l\u00e9ment cl\u00e9 dans leur strat\u00e9gie de s\u2019\u00e9tendre \u00e0 l\u2019international. En plus de cela, de plus en plus de Chinois d\u00e9veloppent une affinit\u00e9 pour le Canada. La pr\u00e9sence de nombreux expats chinois au Canada cr\u00e9e de positives synergies avec leurs trains de vie et la culture canadienne.<\/p>

\"\"<\/p>

Le probl\u00e8me \u2013 le manque de visibilit\u00e9 en Chine<\/h2>

Avant 2016, VFW n\u2019\u00e9tait pas reconnu et remarqu\u00e9 par la Fashion industrie chinoise. Malgr\u00e9 un marketing investi depuis 2009, la VFW n\u2019a qu\u2019une faible pr\u00e9sence sur le net. Notre mission \u00e9tait de cr\u00e9er un buzz sur les plateformes ad\u00e9quates en ciblant la fashion communaut\u00e9 avec un contenu de haute qualit\u00e9.<\/p>

Nos solutions<\/h2>

Communiqu\u00e9 de presse<\/h3>

Nous avons cr\u00e9\u00e9 et partag\u00e9 20 sujets en collaboration avec 120 sites internet de mode et de blog. Nous avons utilis\u00e9 le portail chinois pour partager les CP et cr\u00e9er une base de contacts sur les r\u00e9seaux sociaux. Les relations de presse \u00e9taient un grand succ\u00e8s avec 12 principales plateformes de m\u00e9dia.<\/p>

Contacter les journalistes<\/h3>

Deux journalistes cl\u00e9s sont Rayli et Femina. Les deux journalistes ont \u00e9t\u00e9 contact\u00e9s par notre \u00e9quipe dans le but de promouvoir la VFW en Chine.<\/p>

\"\"<\/p>

Branding en ligne<\/h3>

Nous avons commenc\u00e9 une foule de discussions et de discussions populaires dans des forums chinois cibl\u00e9s sur la mode. Nous avons post\u00e9 de nouveaux sujets sur Zhihu et Baidu Tieba. Nous avons commenc\u00e9 \u00e0 marquer l'\u00e9v\u00e9nement comme \u00abl'\u00e9v\u00e9nement de mode parfait pour la fashionista chinoise exigeante\u00bb. Faciliter le partage des diff\u00e9rents points de vue et des opinions dans les forums a \u00e9t\u00e9 d\u2019une importance vitale pour le succ\u00e8s de cette campagne qui a g\u00e9n\u00e9r\u00e9 un total de 10 000 r\u00e9ponses.<\/p>

Des m\u00e9dias sociaux<\/h3>

Nous avons lanc\u00e9 des campagnes officielles sur Weibo & WeChat pour am\u00e9liorer la visibilit\u00e9 et la r\u00e9putation de la Fashion Week, mais aussi une plateforme cl\u00e9 pour le partage de contenu. Nous avons cr\u00e9\u00e9 3 posts par semaine sur Weibo, qui ont \u00e9t\u00e9 partag\u00e9s par les leaders d'opinion (KOL) tels que \u00abLuo Ling\u00bb et \u00abXin Fashion\u00bb pour exploiter leur base de donn\u00e9es \u00e9tablie et influente et ax\u00e9e sur la mode. Nous avons cr\u00e9\u00e9 3 publications pour WeChat par semaine que nous avons partag\u00e9es sur les \u00abmoments\u00bb et dans les groupes de discussion cibl\u00e9s.<\/p>

Une histoire de r\u00e9ussite en ligne<\/h3>

Dans les semaines avant et apr\u00e8s l'\u00e9v\u00e9nement, l'internet chinois \u00e9tait inond\u00e9 d'articles de nouvelles, de publications, de commentaires et de discussions sur VFW. Il est devenu un sujet populaire sur les forums (tels que Baidu Tieba, Douban et Zhihu ...) sur l'\u00e9v\u00e9nement que jamais auparavant. Il y a eu 10 000 r\u00e9ponses sur les forums. Les comptes pertinents de WeChat tels que \u00abJAC Canada\u00bb et \u00abIn Canada\u00bb ont post\u00e9 des articles et des liens partag\u00e9s \u00e0 VFW dans leurs grandes communaut\u00e9s en ligne.<\/p>

\"\"<\/p>

Connexion avec les concepteurs<\/h3>

VFW en 2016 est all\u00e9 se connecter et inviter des designers chinois talentueux, comme Helen Lee, \u00e0 y assister. Ils sont d\u00e9termin\u00e9s \u00e0 explorer des cr\u00e9ateurs de mode chinois plus brillants \u00e0 l'avenir apr\u00e8s avoir consid\u00e9rablement renforc\u00e9 leur visibilit\u00e9 et leur r\u00e9putation en ligne. Les journalistes chinois ont \u00e9galement demand\u00e9 des entrevues avec des designers tels que 'Angus Chiang'. Les cr\u00e9ateurs chinois ont manifest\u00e9 un plus grand int\u00e9r\u00eat pour leur travail au cours des ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>

Jamal Abdurahman a soulign\u00e9 l'importance du marketing en Chine<\/h3>

\u00abEn tant que fashionista, j'aimerais que les designers chinois viennent sur les march\u00e9s internationaux, cherchent des opportunit\u00e9s et organisent des ressources internationales.<\/p>

Travailler avec des messieurs ... La bonne d\u00e9cision?<\/h3>

Avec peu d'exp\u00e9rience marketing en Chine, en partenariat avec notre \u00e9quipe sp\u00e9cialis\u00e9e a pay\u00e9 pour VFW. Nous avons consid\u00e9rablement augment\u00e9 le niveau d'int\u00e9r\u00eat de l'\u00e9v\u00e9nement pour les acheteurs, les concepteurs et les m\u00e9dias num\u00e9riques. Ils ont effectivement embauch\u00e9 diff\u00e9rentes agences de relations publiques pour diff\u00e9rentes campagnes dans diff\u00e9rentes r\u00e9gions (LA, Londres, Toronto, New York, Tokyo, etc.) pour les aider \u00e0 obtenir une bonne visibilit\u00e9 \u00a0aupr\u00e8s des m\u00e9dias locaux et internationaux. VFW a certainement fait le bon choix en choisissant une agence de relations publiques pour accro\u00eetre sa r\u00e9putation et sa visibilit\u00e9 sur le march\u00e9 chinois.<\/p>","_et_gb_content_width":""},"project_category":[],"project_tag":[],"yoast_head":"\nVancouver Fashion Week - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/vancouver-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vancouver Fashion Week - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Vancouver Fashion Week Vacouver Fashion Week (VFW) est […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/vancouver-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-23T03:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/04\/Fashionweek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/vancouver-fashion-week\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/vancouver-fashion-week\/\",\"name\":\"Vancouver Fashion Week - 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