{"id":34453,"date":"2017-05-24T13:02:23","date_gmt":"2017-05-24T11:02:23","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34453"},"modified":"2018-11-18T13:25:36","modified_gmt":"2018-11-18T12:25:36","slug":"yves-rocher","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/yves-rocher\/","title":{"rendered":"Yves Rocher"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/cosmetics.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/\u56fe\u724714.png” align=”center” max_width=”230px” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” custom_margin=”20px|||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”right” admin_label=”Description activit\u00e9” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

Yves Rocher<\/strong><\/h2>\n

Yves Rocher, cr\u00e9\u00e9 par l’entrepreneur fran\u00e7ais Yves Rocher, \u00a0est une marque internationale de produits de beaut\u00e9 et cosm\u00e9tiques et expert en beaut\u00e9 botanique. Sa strat\u00e9gie repose sur une innovation produit bas\u00e9e sur des plantes et des \u00e9l\u00e9ments naturels ainsi que sur une forte orientation client de ses marques. Aujourd’hui, les produits d’Yves Rocher sont pr\u00e9sents dans 88 pays. En Chine, Yves Rocher est un challenger et souhaite d\u00e9velopper sa marque.<\/p>\n

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Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

La soci\u00e9t\u00e9 Yves Rocher a contact\u00e9 l\u2019agence Gentlemen Marketing pour augmenter sa visibilit\u00e9 et sa notori\u00e9t\u00e9 \u00a0aupr\u00e8s de la population Chinoise dans le but d\u2019attirer plus de consommateurs Chinois dans leur boutique en Chine.<\/p>\n

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Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” admin_label=”R\u00e9seaux Sociaux” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Faire appel \u00e0 des influenceurs \/ KOL\u2019s<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Publicit\u00e9” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-3.png” text_orientation=”center” max_width=”150px” admin_label=”Publicit\u00e9” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Cr\u00e9er et promouvoir du contenu<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”KOL\u2019s engag\u00e9s” number=”30″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”de visibilit\u00e9 sur les R\u00e9seaux Sociaux” number=”+30″ admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”13″ admin_label=”Portefeuille” _builder_version=”3.0.49″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Yves Rocher Yves Rocher, cr\u00e9\u00e9 par l’entrepreneur fran\u00e7a […]<\/p>\n","protected":false},"author":1,"featured_media":37123,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Yves Rocher<\/h1>

\"\"<\/p>

Contexte<\/h2>

Le march\u00e9 du cosm\u00e9tique en Chine attend une augmentation de 25% pour 2020. Les Chinois d\u00e9pensent de plus en plus dans les produits de cosm\u00e9tique. Les marques se concentrent sur un tiers de la population chinoise qui correspond \u00e0 la classe moyenne.<\/p>

Entreprise<\/h2>
  • La marque de cosm\u00e9tique a \u00e9t\u00e9 cr\u00e9\u00e9e par un Fran\u00e7ais portant le m\u00eame nom.<\/li>
  • Yve Rocher se d\u00e9marque gr\u00e2ce \u00e0 l'utilisation des plantes botaniques dans ses produits et un fort service client.<\/li>
  • En 2013, la marque a re\u00e7u sept fois des distinctions comme \u00e9tant le business le plus populaire de France. Gr\u00e2ce \u00e0 sa base de donn\u00e9es, la marque propose des produits personnalis\u00e9s aux clients.<\/li>
  • La marque fran\u00e7aise est disponible dans plus de 88 pays.<\/li><\/ul>

    \"\"<\/p>

    Missions<\/h2>
    • R\u00e9seaux sociaux (utiliser des KOL)<\/li>
    • Cr\u00e9er et promouvoir des contenus de qualit\u00e9<\/li><\/ul>

      R\u00e9sultats<\/h2>
      • 30 KOLs engag\u00e9s<\/li>
      • +30\u00a0% de visibilit\u00e9 sur les r\u00e9seaux sociaux<\/li>
      • Une marque plus proche de ses clients<\/li><\/ul>","_et_gb_content_width":""},"project_category":[13],"project_tag":[],"yoast_head":"\nYves Rocher - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/yves-rocher\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves Rocher - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Yves Rocher Yves Rocher, cr\u00e9\u00e9 par l'entrepreneur fran\u00e7a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/yves-rocher\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T12:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/logo-yves-rocher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/yves-rocher\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/yves-rocher\/\",\"name\":\"Yves Rocher - 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