{"id":34449,"date":"2017-08-22T11:25:35","date_gmt":"2017-08-22T09:25:35","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34449"},"modified":"2018-11-18T13:32:23","modified_gmt":"2018-11-18T12:32:23","slug":"klorane-2","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/klorane-2\/","title":{"rendered":"Klorane"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/cosmetics.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/\u56fe\u724713.png” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”right” admin_label=”Description activit\u00e9” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

Klorane<\/strong><\/h2>\n

Klorane vend exclusivement des produits organiques, bas\u00e9s sur les fleurs et la botanique. La marque a \u00e9t\u00e9 cr\u00e9e, il y a 40 ans, par Pierre Fabre. Klorane est associ\u00e9 aux produits de qualit\u00e9 et repr\u00e9sente l\u2019authenticit\u00e9, la simplicit\u00e9 et le naturel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” admin_label=”Section” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Challenges” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

La marque Klorane a contact\u00e9 l\u2019agence Gentlemen Marketing pour d\u00e9velopper leur r\u00e9putation en ligne et cr\u00e9er des campagnes marketing sur les r\u00e9seaux sociaux avec l\u2019aide de KOL\u2019s. De plus, ils ont souhait\u00e9 effectuer un audit de leur boutique en ligne sur Tmall et Taobao pour faciliter leurs ventes et obtenir des statistiques de performances et des ventes dans leur domaine du e-commerce.<\/p>\n

\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Nos Missions” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” admin_label=”R\u00e9seaux Sociaux” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Cr\u00e9ation de campagne Marketing avec l\u2019aide de KOL\u2019s<\/p>\n

Cr\u00e9ation d\u2019\u00e9v\u00e8nements sur Weibo, avec l\u2019aide de KOL\u2019s<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”E-Commerce” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/ECOMMERCE-3.png” text_orientation=”center” max_width=”150px” admin_label=”E-Commerce” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

R\u00e9alisation d\u2019un audit des boutiques en ligne de la soci\u00e9t\u00e9 sur Tmall et Taobao<\/p>\n

Enum\u00e9ration des statistiques de performance et des ventes<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=” Followers” number=”+50 K” percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”KOLs engag\u00e9s” number=”100″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Millions de Vues” number=”1.5″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”13″ admin_label=”Portefeuille” _builder_version=”3.0.49″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Klorane Klorane vend exclusivement des produits organiq […]<\/p>\n","protected":false},"author":1,"featured_media":37121,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Klorane<\/h1>

Contexte industriel<\/h2>

L\u2019industrie du cosm\u00e9tique s\u2019est \u00e9tendue tr\u00e8s rapidement en Chine et est devenue tr\u00e8s importante dans le secteur du pays. La croissance annuelle des revenus des produits de cosm\u00e9tiques tourne autour des 15% par ann\u00e9e. Cette importante augmentation est due \u00e0 la place importante de la beaut\u00e9 en Chine aujourd'hui, la recherche de qualit\u00e9 des produits, le lancement des nouvelles marques de cosm\u00e9tiques et une augmentation des salaires. Avec un milliard de consommateurs, le march\u00e9 chinois est une grande opportunit\u00e9 pour les marques.<\/p>

Entreprise<\/h2>

Klorane vend exclusivement des produits organiques, bas\u00e9s sur les fleurs et la botanique. La marque a cr\u00e9\u00e9 il y a 40 ans par Pierre Fabre Group. Klorane est associ\u00e9 aux produits de qualit\u00e9 et repr\u00e9sente l\u2019authenticit\u00e9, la simplicit\u00e9 et le naturel.<\/p>

Buts<\/h2>
  • Gagner en visibilit\u00e9 et la r\u00e9putation en ligne en Chine<\/li>
  • Am\u00e9liorer les ventes e-commerce<\/li><\/ul>

    Nos solutions<\/h2>
    • E-commerce (Tmall & Taobao) Audit Management\u00a0: Faire de l\u2019audit sur Tmall et Taobo pour faciliter les ventes. Faire une analyse de march\u00e9<\/li>
    • Faire du marketing sur les r\u00e9seaux sociaux gr\u00e2ce aux KOLs\u00a0: Avoir plus d\u2019abonn\u00e9s sur les r\u00e9seaux sociaux, am\u00e9liorer la visibilit\u00e9 en recrutant des influenceurs pour promouvoir la marque<\/li><\/ul>

      R\u00e9sultats<\/h2>
      • 50'000 abonn\u00e9s<\/li>
      • 100 KOL engag\u00e9<\/li>
      • 1,5 million de vues<\/li>
      • Optimisation des ventes sur Tmall<\/li><\/ul>","_et_gb_content_width":""},"project_category":[13],"project_tag":[],"yoast_head":"\nKlorane - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/klorane-2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klorane - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Klorane Klorane vend exclusivement des produits organiq […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/klorane-2\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T12:32:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/klorane-logo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"201\" \/>\n\t<meta property=\"og:image:height\" content=\"171\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/klorane-2\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/klorane-2\/\",\"name\":\"Klorane - 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