{"id":34446,"date":"2017-05-04T11:37:44","date_gmt":"2017-05-04T09:37:44","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34446"},"modified":"2018-11-18T13:38:06","modified_gmt":"2018-11-18T12:38:06","slug":"rene-furterer","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/","title":{"rendered":"Ren\u00e9 Furterer"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/cosmetics.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/\u56fe\u724719.png” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” custom_margin=”20px|||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”right” admin_label=”Description activit\u00e9” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

Ren\u00e9 Furterer<\/strong><\/h2>\n

Ren\u00e9e Furterer est une entreprise sp\u00e9cialis\u00e9e sur le march\u00e9 des soins capillaires qui existe depuis plus de 50 ans. Elle utilise des extraits de plantes et des composants naturels pour la fabrication de tous ses produits. Gr\u00e2ce \u00e0 cette technique, la marque d\u00e9veloppe des solutions efficaces pour le bien-\u00eatre de votre cuir chevelu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#c03532″ custom_padding=”49.1193px|0px|38px|0px” admin_label=”Section” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Challenges” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

Le march\u00e9 des soins capillaires s’est \u00e9tendue tr\u00e8s rapidement en Chine. Les Chinois donnent de plus en plus d’importance \u00e0 leur apparences. Ren\u00e9e Furterer a contact\u00e9 l’agence Gentlemen Marketing pour augmenter leur visibilit\u00e9 aupr\u00e8s de la client\u00e8le Chinoise.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Nos Missions” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Weibo” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/SEO-1-2.png” text_orientation=”center” max_width=”150px” admin_label=”Weibo” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Partenariats avec des KOL\u2019s<\/p>\n

Augmentation du nombre de followers sur Weibo<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-3.png” text_orientation=”center” max_width=”150px” admin_label=”E-R\u00e9putation” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Meilleure Notori\u00e9t\u00e9<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”E-Commerce” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/ECOMMERCE-3.png” text_orientation=”center” max_width=”150px” admin_label=”E-Commerce” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

R\u00e9alisation d’audits sur Tmall et Taobao afin de faciliter les ventes<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Nouveaux Abonn\u00e9s” number=”60 000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”KOLs engag\u00e9s pour la marque” number=”100″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Millions De Vues” number=”2.1″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Texte” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”31″]<\/p>\n

Optimisation des ventes sur Tmall<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”13″ admin_label=”Portefeuille” _builder_version=”3.0.49″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Ren\u00e9 Furterer Ren\u00e9e Furterer est une entreprise sp\u00e9cial […]<\/p>\n","protected":false},"author":1,"featured_media":37128,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Ren\u00e9 Furterer<\/h1>

Contexte industriel<\/h2>

L\u2019industrie du cosm\u00e9tique s\u2019est \u00e9tendue tr\u00e8s rapidement en Chine et est devenue tr\u00e8s importante dans le secteur du pays. La croissance annuelle des revenus des produits de cosm\u00e9tiques tourne autour des 15% par ann\u00e9e. Cette importante augmentation est due aux consommateurs chinois qui donnent de plus en plus d'importance \u00e0 la beaut\u00e9, la recherche de qualit\u00e9, les nouveaux cosm\u00e9tiques produits et l'augmentation des salaires. Avec un milliard de consommateurs, le march\u00e9 chinois est une grande opportunit\u00e9 pour les marques.<\/p>

Entreprise<\/h2>

Ren\u00e9 Furterer est une entreprise de cosm\u00e9tique fran\u00e7ais. Ils sont sp\u00e9cialis\u00e9s dans les produits pour les cheveux et les produits cosm\u00e9tiques. La marque a une grande vari\u00e9t\u00e9 de produits pour diff\u00e9rents types de cheveux en Chine.<\/p>

But<\/h2>
  • D\u00e9velopper la visibilit\u00e9 et avoir une r\u00e9putation en Chine<\/li>
  • Am\u00e9liorer les ventes de la boutique e-commerce<\/li><\/ul>

    Nos solutions<\/h2>
    • E-commerce (Tmall & Taobao) Audit Management\u00a0: Faire de l\u2019audit sur Tmall et Taobo pour faciliter les ventes. Faire une analyse de march\u00e9<\/li>
    • Faire du marketing sur les r\u00e9seaux sociaux gr\u00e2ce aux KOLs\u00a0: Avoir plus d\u2019abonn\u00e9s sur les r\u00e9seaux sociaux, am\u00e9liorer la visibilit\u00e9 en recrutant des influenceurs pour promouvoir la marque<\/li><\/ul>

      R\u00e9sultats<\/h2>
      • 60'000 nouveaux abonn\u00e9s<\/li>
      • 100 KOLs engag\u00e9 pour la marque<\/li>
      • 2,1 millions de vues<\/li>
      • Optimisation des ventes sur Tmall<\/li><\/ul>","_et_gb_content_width":""},"project_category":[13,27],"project_tag":[],"yoast_head":"\nRen\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ren\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Ren\u00e9 Furterer Ren\u00e9e Furterer est une entreprise sp\u00e9cial […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T12:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/Rene-Furterer-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"161\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/\",\"name\":\"Ren\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"isPartOf\":{\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\"},\"datePublished\":\"2017-05-04T09:37:44+00:00\",\"dateModified\":\"2018-11-18T12:38:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/asia.marketingtochina.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/asia.marketingtochina.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ren\u00e9 Furterer\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ren\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/","og_locale":"zh_TW","og_type":"article","og_title":"Ren\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8","og_description":"Ren\u00e9 Furterer Ren\u00e9e Furterer est une entreprise sp\u00e9cial […]","og_url":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/","og_site_name":"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8","article_modified_time":"2018-11-18T12:38:06+00:00","og_image":[{"width":200,"height":161,"url":"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/Rene-Furterer-Logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Est. reading time":"6 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/asia.marketingtochina.com\/#website","url":"https:\/\/asia.marketingtochina.com\/","name":"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asia.marketingtochina.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/","url":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/","name":"Ren\u00e9 Furterer - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8","isPartOf":{"@id":"https:\/\/asia.marketingtochina.com\/#website"},"datePublished":"2017-05-04T09:37:44+00:00","dateModified":"2018-11-18T12:38:06+00:00","breadcrumb":{"@id":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/asia.marketingtochina.com\/project\/rene-furterer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/asia.marketingtochina.com\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/asia.marketingtochina.com\/project\/"},{"@type":"ListItem","position":3,"name":"Ren\u00e9 Furterer"}]}]}},"_links":{"self":[{"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project\/34446"}],"collection":[{"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/comments?post=34446"}],"version-history":[{"count":13,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project\/34446\/revisions"}],"predecessor-version":[{"id":38295,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project\/34446\/revisions\/38295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/media\/37128"}],"wp:attachment":[{"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/media?parent=34446"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project_category?post=34446"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/asia.marketingtochina.com\/wp-json\/wp\/v2\/project_tag?post=34446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}