{"id":34441,"date":"2017-05-05T10:00:00","date_gmt":"2017-05-05T08:00:00","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34441"},"modified":"2018-11-18T13:43:21","modified_gmt":"2018-11-18T12:43:21","slug":"smooto","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/smooto\/","title":{"rendered":"SMOOTO"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/cosmetics.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/Banner-Smooto-Slideshow-1-Revisi.jpg” max_width=”1000px” force_fullwidth=”on” admin_label=”Logo marque” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” custom_margin=”50px|||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”right” admin_label=”Description activit\u00e9” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

SMOOTO<\/strong><\/h2>\n

SMOOTO est une marque Cosm\u00e9tique tha\u00eflandaise sp\u00e9cialis\u00e9e dans les produits de soin de la peau comme les masques pour le visage ayant pour fonctions le blanchiment de la peau, l\u2019hydratation et un effet anti-\u00e2ge. La composition est essentiellement de l\u2019extrait de tomates combin\u00e9e avec de la vitamine C, E. Les ingr\u00e9dients sont issus de nombreux extraits de fruits du Japon.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” admin_label=”Section” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” admin_label=”Challenges” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text background_layout=”dark” admin_label=”Texte” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

La concurrence concernant les masques pour le visage est rude en Chine. La marque SMOOTO a contact\u00e9 l\u2019agence Gentlemen Marketing pour promouvoir sa marque dans le but de se diff\u00e9rencier des autres concurrents.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Nos Missions” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Weibo” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” text_orientation=”center” max_width=”150px” admin_label=”Weibo” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Cr\u00e9ation d\u2019\u00e9v\u00e8nements<\/p>\n

Promotion des produits<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Relations presse ” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” admin_label=”Relations presse” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

S\u00e9lection des M\u00e9dias sp\u00e9cialis\u00e9s dans la Cosm\u00e9tique<\/p>\n

Cr\u00e9ation et publication de communiqu\u00e9 de presse<\/p>\n

\u00a0<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”KOL\u2019S” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” admin_label=”KOL\u2019S” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||”]<\/p>\n

Collaboration avec des influenceurs \/ KOL\u2019s sp\u00e9cialis\u00e9s dans la Cosm\u00e9tique<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”R\u00e9sultats” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Interactions par mois” number=”8 000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Interactions avec les posts Weibo” number=”4 000″ percent_sign=”off” admin_label=”Compteur nombre” module_class=”casestudy__results__number” _builder_version=”3.0.49″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ padding_mobile=”off” admin_label=”Section” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” admin_label=”Ligne” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off” background_position=”top_left” background_repeat=”no-repeat”][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class="cta-info"> <h3>Nous sommes l'Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href="\/contact" id="sign">Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#fafafa” admin_label=”Section” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row make_fullwidth=”on” admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” max_width=”400px” admin_label=”Case studies similaires” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”] Case studies similaires [\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”10″ include_categories=”13″ admin_label=”Portefeuille” _builder_version=”3.0.49″][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

SMOOTO SMOOTO est une marque Cosm\u00e9tique tha\u00eflandaise sp […]<\/p>\n","protected":false},"author":1,"featured_media":37129,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

SMOOTO<\/h1>

\"\"<\/p>

SMOOTO est une marque de masque facial tha\u00eflandais. Le mat\u00e9riel utilis\u00e9 dans les produits est essentiellement extrait de tomates. Ils rajoutent aussi des vitamines C, E et de la cr\u00e8me hydratante biologique. Le masque facial comprend plusieurs fonctions telles que le blanchissement, l\u2019hydratation et les b\u00e9n\u00e9fices anti-\u00e2ge.<\/p>

D\u00e9fis<\/h2>

Sur le march\u00e9 chinois, il y a une grande vari\u00e9t\u00e9 de produits de masque facial. Les consommateurs ont beaucoup de possibilit\u00e9s en termes de choix. SMOOTO, une nouvelle marque chinoise, manque de notori\u00e9t\u00e9 et de r\u00e9putation. La marque a besoin d\u2019assistance pour attirer de fid\u00e8les clients.<\/p>

Solutions<\/h2>

CP (communiqu\u00e9 de presse)<\/strong><\/p>

  • Cr\u00e9er et partager les communiqu\u00e9s de presse de qualit\u00e9<\/li><\/ul>

    Weibo<\/strong><\/p>

    • Interagir avec les clients<\/li>
    • Promouvoir la marque par les publicit\u00e9s et les \u00e9v\u00e8nements<\/li><\/ul>

      Forums (pour les t\u00e9moignages des clients)<\/strong><\/p>

      • Promouvoir la marque gr\u00e2ce aux blogueurs de mode et de cosm\u00e9tique<\/li>
      • Avoir une grande communaut\u00e9 d\u2019utilisateurs actifs<\/li><\/ul>

        R\u00e9sultats<\/h2>
        • 8000 interactions par mois<\/li>
        • 4000 interactions sur les posts de Weibo<\/li>
        • Grande communaut\u00e9 de clients<\/li><\/ul>","_et_gb_content_width":""},"project_category":[13,29,27],"project_tag":[],"yoast_head":"\nSMOOTO - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/smooto\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMOOTO - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"SMOOTO SMOOTO est une marque Cosm\u00e9tique tha\u00eflandaise sp […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/smooto\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T12:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/smooto-logo-fb-youtube.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/smooto\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/smooto\/\",\"name\":\"SMOOTO - 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