{"id":34422,"date":"2017-05-07T11:56:59","date_gmt":"2017-05-07T09:56:59","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34422"},"modified":"2018-11-11T16:32:54","modified_gmt":"2018-11-11T15:32:54","slug":"tree-labs","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/tree-labs\/","title":{"rendered":"Tree Labs"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/new-brads.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_image admin_label=”Logo marque” src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/tree-labs-1.png” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”right” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Tree Labs<\/strong><\/h3>\n

Tree Labs est une marque Suisse vendant des haut-parleurs portables. Ils se d\u00e9finissent comme une \u00e9quipe de geeks audio. Ils contr\u00f4lent le processus de fabrication et prennent le temps n\u00e9cessaire pour d\u00e9velopper et am\u00e9liorer les produits. Le but est d\u2019avoir le son le plus pur pour ses clients. Ils refusent de choisir un style de design standard pour tous leurs produits. Ils pr\u00e9f\u00e8rent cr\u00e9er de nouveaux designs originaux. Pour se d\u00e9marquer de ses concurrents, ils font partenariat avec les studios de tatouage.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Nos Missions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”R\u00e9f\u00e9rencement & SEO” title=”R\u00e9f\u00e9rencement & SEO” image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/SEO-1-1.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

SEO sur Baidu<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”R\u00e9seaux Sociaux” title=”R\u00e9seaux Sociaux” image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-1.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

KOLs<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Relations presse et E-R\u00e9putation” title=”Relations presse et E-R\u00e9putation” image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-1.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Relation de presse \u2013 compagne de communication<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”E-Commerce” title=”E-Commerce” image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/ECOMMERCE-1.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

R\u00e9seaux sociaux \u2013 ventes sur WeChat<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”49.1193px|0px|241px|0px” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″ text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

E-commerce<\/h4>\n

Branding\u2009: mots-cl\u00e9s r\u00e9f\u00e9renc\u00e9s sur Baidu<\/h4>\n

E-R\u00e9putation<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Abonn\u00e9s sur Weibo et WeChat” number=”2000+” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ percent_sign=”off” background_layout=”light” number_text_color=”#c03532″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” \/][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”page pour \u00ab Creative Bluetooth Speaker \u00bb sur Baidu” number=”1\u00e8re” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ percent_sign=”off” background_layout=”light” number_text_color=”#c03532″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” \/][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”page pour \u00ab Creative Bluetooth headset \u00bb sur Baidu” number=”1\u00e8re” percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″ background_layout=”light” number_text_color=”#c03532″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l&#039;Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px” background_layout=”light” border_style=”solid”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” _builder_version=”3.0.49″ include_categories=”10″ show_title=”on” show_categories=”on” show_pagination=”on” fullwidth=”off” zoom_icon_color=”#dd3333″ hover_overlay_color=”rgba(255,255,255,0.9)” background_layout=”light” border_style=”solid” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Tree Labs Tree Labs est une marque Suisse vendant des h […]<\/p>\n","protected":false},"author":1,"featured_media":36655,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Tree Laps<\/h1>

\"\"<\/p>

Contexte<\/h2>

En Chine, les personnes se rendent sur internet 25 heures par semaine, aussi bien pour faire des achats que de s\u2019informer sur les marques et leurs produits. Les consommateurs chinois consid\u00e8rent que les produits \u00e9trangers sont de meilleures qualit\u00e9s que les produits locaux. Pour se renseigner, ils cherchent les informations sur internet et aussi, selon les avis de leurs proches. Il est essentiel d\u2019appara\u00eetre sur les moteurs de recherche afin d\u2019informer les consommateurs de sa pr\u00e9sence sur le march\u00e9.<\/p>

Entreprise<\/h2>
  • Cette marque suisse vend des haut-parleurs portables. Ils se d\u00e9finissent comme une \u00e9quipe de geeks audio.<\/li>
  • Ils contr\u00f4lent le processus de fabrication et prennent le temps n\u00e9cessaire pour d\u00e9velopper et am\u00e9liorer les produits. Le but est d\u2019avoir le son le plus pur pour ses clients.<\/li>
  • Ils refusent de choisir un style de design standard pour tous leurs produits. Ils pr\u00e9f\u00e8rent cr\u00e9er de nouveaux designs originaux. Pour se d\u00e9marquer de ses concurrents, ils font partenariat avec les studios de tatouage.<\/li><\/ul>

    Objectifs<\/h2>
    • E-commerce<\/li>
    • Branding\u2009: mots-cl\u00e9s r\u00e9f\u00e9renc\u00e9s sur Baidu<\/li>
    • E-R\u00e9putation<\/li><\/ul>

      Solutions<\/h2>
      • Relation de presse \u2013 compagne de communication<\/li>
      • SEO sur Baidu<\/li>
      • KOLs<\/li>
      • R\u00e9seaux sociaux \u2013 ventes sur WeChat<\/li><\/ul>

        R\u00e9sultats<\/h2>
        • \u00ab\u00a0Creative Bluetooth Speaker\u00a0\u00bb r\u00e9f\u00e9renc\u00e9 sur la premi\u00e8re page<\/li>
        • \u00ab\u00a0Creative Bluetooth headset\u00a0\u00bb r\u00e9f\u00e9renc\u00e9 sur la premi\u00e8re page<\/li>
        • +2000 abonn\u00e9s sur Weibo et WeChat<\/li><\/ul>","_et_gb_content_width":""},"project_category":[29,27],"project_tag":[],"yoast_head":"\nTree Labs - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/tree-labs\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tree Labs - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Tree Labs Tree Labs est une marque Suisse vendant des h […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/tree-labs\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-11T15:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/th-8.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/tree-labs\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/tree-labs\/\",\"name\":\"Tree Labs - 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