{"id":34420,"date":"2017-05-05T12:14:50","date_gmt":"2017-05-05T10:14:50","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34420"},"modified":"2018-11-18T12:54:21","modified_gmt":"2018-11-18T11:54:21","slug":"primalac","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/primalac\/","title":{"rendered":"Primalac"},"content":{"rendered":"

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\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”right” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″]<\/p>\n

Primalac<\/strong><\/h2>\n

Primalac est une marque synonyme de nutriments laitiers et sp\u00e9ciaux dans le segment premium, destin\u00e9s aux b\u00e9b\u00e9s, enfants en bas \u00e2ge, femmes enceintes et m\u00e8res qui allaitent. Primalac est commercialis\u00e9 par Pharmalys Laboratories,\u00a0groupe suisse, distribuant des produits dans plus de 40 pays.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”|||” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

Depuis le scandale Chinois du lait en 2008, l’achat de lait en poudre pour nourrissons\u00a0 en Chine est toujours un sujet effrayant. Le traumatiste laiss\u00e9 par ce triste \u00e9pisode a \u00e9t\u00e9 si fort que les consommateurs Chinois pr\u00e9f\u00e8rent acheter une marque \u00e9trang\u00e8re de pr\u00e9paration pour nourissons. La fraude alimentaire en Chine a ouvert de nouvelles perspectives \u00e0 la marque Analac, proposant diff\u00e9rents types de laits infantiles pour nourissons \u00e0 diff\u00e9rents stades de leur d\u00e9veloppement.<\/p>\n

La r\u00e9putation de la marque est primordiale en Chine. Analac a contact\u00e9 GMA pour les aider \u00e0 d\u00e9velopper leur r\u00e9putation et les accompagner dans le e-commerce.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” border_style=”solid”]<\/p>\n
Nos Missions<\/span><\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_blurb admin_label=”Relations presse et E-R\u00e9putation” title=”Relations presse et E-R\u00e9putation” image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” text_orientation=”center” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” use_icon_font_size=”off” border_style=”solid”]<\/p>\n
Connecter la marque avec des distributeurs Chinois<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n
R\u00e9sultats<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_number_counter admin_label=”Compteur nombre” title=”Articles de Presse en ligne” number=”50″ module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ percent_sign=”on” background_layout=”light” number_text_color=”#dd3333″ border_style=”solid”]
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Primalac a \u00e9t\u00e9 contact\u00e9 par des distributeurs Chinois pour distribuer leurs produits en Chine.<\/p>\n
Meilleure visibilit\u00e9 et notori\u00e9t\u00e9 de la marque.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l’Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n
Case studies similaires<\/p>\n
[\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” fullwidth=”off” posts_number=”10″ include_categories=”10″ _builder_version=”3.0.49″]
\n[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Primalac Primalac est une marque synonyme de nutriments […]<\/p>\n","protected":false},"author":1,"featured_media":37007,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Primalac<\/h1>
\"\"<\/p>
Le march\u00e9 e-commerce est domin\u00e9 par le B2B. Pour ce qui est du B2C, la Chine a deux plateformes dominantes sur le march\u00e9\u00a0: Tmall et JD. Il est essentiel d\u2019\u00eatre dans les premiers r\u00e9sultats des moteurs de recherche lorsqu'il s\u2019agit d\u2019informer les consommateurs de l'existence de la marque.<\/p>
Entreprise<\/h2>
  • Primalac est une marque de produit suisse pour b\u00e9b\u00e9 du groupe \u00ab\u00a0Pharmalys Laboratories\u00a0\u00bb.<\/li>
  • Leur gamme inclut le lait maternis\u00e9 pour les b\u00e9b\u00e9s et les bambins<\/li>
  • La Primalac offre aux b\u00e9b\u00e9s une bonne balance des produits de nutrition essentielle<\/li><\/ul>
    Solutions<\/h2>
    • Relation de presse en ligne<\/li>
    • Connecter la marque avec des distributeurs chinois<\/li><\/ul>
      R\u00e9sultats<\/h2>
      • 50 articles de presse en collaboration avec les m\u00e9dias chinois en ligne<\/li>
      • Distributeurs contact\u00e9s pour eux\u00a0: collaboration avec un canal de distribution pour leurs produits en Chine<\/li><\/ul>","_et_gb_content_width":""},"project_category":[11],"project_tag":[],"yoast_head":"\nPrimalac - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/primalac\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primalac - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Primalac Primalac est une marque synonyme de nutriments […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/primalac\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T11:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/1cc4ae41484977.Y3JvcCw5NjIsNzUzLDAsNjg-Copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"201\" \/>\n\t<meta property=\"og:image:height\" content=\"182\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/primalac\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/primalac\/\",\"name\":\"Primalac - 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