{"id":34412,"date":"2017-05-06T09:03:31","date_gmt":"2017-05-06T07:03:31","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34412"},"modified":"2018-11-18T14:31:27","modified_gmt":"2018-11-18T13:31:27","slug":"vita-wei","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/vita-wei\/","title":{"rendered":"Vita Wei"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/fashion.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_image admin_label=”Logo marque” src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/04\/VitaWei0861.jpg” align=”center” max_width=”370px” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” border_style=”dotted” custom_margin=”60px||10px|20px”]
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”right” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″ custom_margin=”||10px|10px” custom_padding=”|||”]<\/p>\n

<\/h2>\n

Vita Wei<\/strong><\/h2>\n

Vita Wei est une marque chinoise de pr\u00eat-\u00e0-porter se focalisant essentiellement sur les v\u00eatements qui peuvent \u00eatre port\u00e9s tous les jours. \u00ab\u00a0Vita\u00a0\u00bb est un nom f\u00e9minin espagnol qui fait r\u00e9f\u00e9rence \u00e0 \u00ab\u00a0monter dans le ciel\u00a0\u00bb et le terme chinois \u00ab\u00a0Wei\u00a0\u00bb signifie \u00ab\u00a0une force vitale\u00a0\u00bb ou \u00ab\u00a0vie\u00a0\u00bb. Son style de v\u00eatements de tous les jours n\u2019est pas juste esth\u00e9tique, mais aussi conceptuel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”49.1193px|0px|100px|0px” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

La mode est un secteur tr\u00e8s porteur en Chine, Vita Wei a contact\u00e9 la GMA pour mettre en place une strat\u00e9gie Marketing dans le but d\u2019augmenter sa visibilit\u00e9 et sa notori\u00e9t\u00e9 aupr\u00e8s de la population Chinoise.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” border_style=”solid”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_blurb admin_label=”R\u00e9seaux Sociaux” title=”R\u00e9seaux Sociaux” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-3.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Cr\u00e9ation et Promotion des comptes Weibo et WeChat<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Relations presse et E-R\u00e9putation” title=”Relations presse et E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-3.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” custom_margin=”|||20px” custom_padding=”|||10px” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Am\u00e9lioration de la r\u00e9putation via les Magazines de mode<\/p>\n

Lancement de conversations sur les forums de mode<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Web Design” title=”Web Design” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/webdesign-3.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” custom_margin=”|||70px” custom_padding=”|||40px” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Cr\u00e9ation du site internet<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Nouveaux followers sur Weibo” number=”+30″ module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=” Vues des articles publi\u00e9s sur Wechat” number=”7000″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Partages d’articles sur Wechat” number=”268″ percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Partages sur les Moments WeChat” number=”5100″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Partages dans les groupes de conversations” number=”961″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l’Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” fullwidth=”off” posts_number=”10″ include_categories=”14″ _builder_version=”3.0.49″]
\n[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vita Wei Vita Wei est une marque chinoise de pr\u00eat-\u00e0-por […]<\/p>\n","protected":false},"author":1,"featured_media":36609,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Vita Wei<\/h1>

\"\"<\/p>

Vita Wei est une marque chinoise haut de gamme dans le pr\u00eat-\u00e0-porter. Ils se focalisent essentiellement sur les v\u00eatements qui peuvent \u00eatre port\u00e9s tous les jours. \u00ab\u00a0Vita\u00a0\u00bb est un nom f\u00e9minin espagnol qui fait r\u00e9f\u00e9rence \u00e0 \u00ab\u00a0monter dans le ciel\u00a0\u00bb et le terme chinois \u00ab\u00a0Wei\u00a0\u00bb signifie \u00ab\u00a0une force vitale\u00a0\u00bb ou \u00ab\u00a0vie\u00a0\u00bb.<\/p>

Son style de v\u00eatements de tous les jours n\u2019est pas juste esth\u00e9tique, mais aussi conceptuel.<\/p>

Challenge<\/h2>

Aujourd\u2019hui, les habits de pr\u00eat-\u00e0-porter sont pr\u00e9dominants en Chine. Vita WEI est la seule marque de designer \u00e0 se focaliser sur le v\u00eatement de tous les jours sur le march\u00e9. Face \u00e0 ce march\u00e9 comp\u00e9titif, Vita WEI a besoin de notori\u00e9t\u00e9 et de r\u00e9putation le plus rapidement possible. C\u2019est la raison pour laquelle nous avons d\u00e9cid\u00e9 d\u2019adopter le digital marketing.<\/p>

Solutions<\/h2>

Weibo<\/strong><\/p>

  • Cr\u00e9er un compte<\/li>
  • Manager content<\/li><\/ul>

    WeChat<\/strong><\/p>

    • Cr\u00e9er un compte<\/li>
    • Promotion<\/li>
    • CP en ligne<\/li>
    • Les magazines de mode haute gamme<\/li><\/ul>

      Forum<\/strong><\/p>

      • Forums avec une r\u00e9putation de qualit\u00e9<\/li><\/ul>

        R\u00e9sultats<\/h2>

        Weibo<\/strong><\/p>

        • Bon design de la page d\u2019accueil<\/li>
        • Augmentation de 30% des abonn\u00e9s<\/li><\/ul>

          Meilleure qualit\u00e9 de l\u2019image de la marque<\/p>

          Conversations sur WeChat<\/strong><\/p>

          • Les articles lus plus de 7000 fois<\/li>
          • 268 partages entre amis<\/li>
          • 5'037 partages sur les moments WeChat<\/li>
          • Post\u00e9s 961 fois sur les conversations de groupe<\/li><\/ul>

            PR<\/strong><\/p>

            • Pr\u00e9sence sur les magazines connus en ligne ( ex.\u00a0: Marie Claire, Chine)<\/li><\/ul>

              Forum<\/strong><\/p>

              • Lancement de discussions dans les forums connus; Douban, Tianya, Baidu Tieba. (ex de sujets connus \u00ab\u00a0 Comment bien s\u2019habiller\u00a0?\u00a0\u00bb<\/li><\/ul>","_et_gb_content_width":""},"project_category":[18,29,27,10,14],"project_tag":[],"yoast_head":"\nVita Wei - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/vita-wei\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vita Wei - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"Vita Wei Vita Wei est une marque chinoise de pr\u00eat-\u00e0-por […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/vita-wei\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T13:31:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/92eae7ce965fd0102dbc31f00942165e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"280\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/vita-wei\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/vita-wei\/\",\"name\":\"Vita Wei - 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