{"id":34410,"date":"2017-05-07T12:02:24","date_gmt":"2017-05-07T10:02:24","guid":{"rendered":"http:\/\/www.agencefr.dev\/?post_type=project&p=34410"},"modified":"2018-11-18T12:40:41","modified_gmt":"2018-11-18T11:40:41","slug":"infat-advanced-lipids","status":"publish","type":"project","link":"https:\/\/asia.marketingtochina.com\/project\/infat-advanced-lipids\/","title":{"rendered":"INFAT ADVANCED LIPIDS"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” module_class=”casestudy__intro” _builder_version=”3.0.49″ background_image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/new-brandsjpg.jpg”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_image admin_label=”Logo marque” src=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/05\/THUMBNAIL_Fotolia_86539428_Subscription_Monthly_M.jpg” max_width=”350px” module_class=”casestudy__intro__logo” _builder_version=”3.0.49″ use_border_color=”on” border_width=”5px” border_style=”double” custom_margin=”20px|||”]
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Description activit\u00e9” background_layout=”dark” text_orientation=”right” module_class=”casestudy__intro__h1″ _builder_version=”3.0.49″ custom_margin=”|||20px”]<\/p>\n

INFAT ADVANCED LIPIDS<\/strong><\/h2>\n

Advanced Lipids fabrique et commercialise INFAT\u00ae, un ingr\u00e9dient sp\u00e9cialis\u00e9 dans les graisses pour pr\u00e9parations pour nourrissons, \u00e9prouv\u00e9 sur le march\u00e9 depuis plus de dix ans.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#c03532″ custom_padding=”|0px||” module_class=”casestudy__challenges diagonal-shadow” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Challenges” background_layout=”dark” module_class=”casestudy__challenge__h1″ _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

Challenges<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”dark” module_class=”casestudy__challenge__p” _builder_version=”3.0.49″]<\/p>\n

En 2008, six b\u00e9b\u00e9s sont morts lorsque le lait utilis\u00e9 dans la fabrication de pr\u00e9parations pour nourrissons a \u00e9t\u00e9 empoisonn\u00e9 \u00e0 la m\u00e9lamine. Malgr\u00e9 l’introduction de lois et de r\u00e8glements sur la s\u00e9curit\u00e9 alimentaire, les consommateurs chinois restent m\u00e9fiants vis-\u00e0-vis de la s\u00e9curit\u00e9 des cha\u00eenes d’approvisionnement alimentaire nationale.<\/p>\n

La marque INFAT a d\u00e9cid\u00e9 de contacter l’\u00e9quipe GMA pour d\u00e9velopper de solides strat\u00e9gies de marketing digital et de communiquer leur offre en B2B.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” module_class=”casestudy__services” _builder_version=”3.0.49″][et_pb_row admin_label=”row” _builder_version=”3.0.49″][et_pb_column type=”4_4″][et_pb_text admin_label=”Nos Missions” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”35px” background_layout=”light” border_style=”solid”]<\/p>\n

Nos Missions<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Wechat” title=”Wechat” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/rs-1.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” custom_margin=”|||” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Newsletter sur Wechat<\/p>\n

Int\u00e9raction avec les clients (conversation seule ou conversation de groupe)<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Relations presse et E-R\u00e9putation” title=”Relations presse et E-R\u00e9putation” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PR-1.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Publications de Communiqu\u00e9s de Presse<\/p>\n

R\u00e9pondre aux interrogations des Chinois sur les forums Chinois<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Publicit\u00e9” title=”SEA sur Baidu” icon_color=”#7EBEC5″ image=”https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2017\/06\/PUB-1.png” max_width=”150px” module_class=”casestudy__services__icon” _builder_version=”3.0.49″ header_font=”|on|||” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n

Campagne PPC (pay per click)<\/p>\n

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SEO sur Baidu<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”left-diagonal casestudy__results” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”R\u00e9sultats” text_orientation=”center” _builder_version=”3.0.49″ text_font=”|on|||”]<\/p>\n

R\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Nouveaux followers sur Wechat” number=”1500″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ number_text_color=”#c03532″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Leads au cours des 2 premiers mois apr\u00e8s le lancement de la campagne” number=”+12″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ number_text_color=”#c03532″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Compteur nombre” title=”Pages index\u00e9s sur Baidu” number=”34″ percent_sign=”off” module_class=”casestudy__resultats__number” _builder_version=”3.0.49″ number_text_color=”#c03532″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”Backlinks index\u00e9s sur Baidu” number=”+4 530″ percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″ number_text_color=”#c03532″]
\n[\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″][et_pb_number_counter admin_label=”Compteur nombre” title=”Clics (Pay per click : PPC) sur le site internet” number=”+4 000″ percent_sign=”off” module_class=”casestudy__results__number” _builder_version=”3.0.49″ number_text_color=”#c03532″]
\n[\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” padding_mobile=”off” module_id=”cta-section” _builder_version=”3.0.49″][et_pb_row admin_label=”Ligne” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” background_position_1=”top_left” background_repeat_1=”no-repeat” module_id=”cta-row” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_code admin_label=”Code” _builder_version=”3.0.49″]<div class=”cta-info”> <h3>Nous sommes l’Agence Digitale la plus Visible pour le March\u00e9 Chinois.<\/h3> <p>Et nous travaillons pour nous comme pour nos Clients : le Retour sur Investissement au Coeur de notre D\u00e9marche.<\/p> <a href=”\/contact” id=”sign”>Contactez Nous<\/a> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#fafafa” module_class=”casestudy__all” _builder_version=”3.0.49″ parallax=”on”][et_pb_row admin_label=”Ligne” make_fullwidth=”on” _builder_version=”3.0.49″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Case studies similaires” text_orientation=”center” max_width=”400px” module_class=”casestudy__related__h1″ _builder_version=”3.0.49″ text_font=”|on|||” text_font_size=”30px” text_text_color=”#c03532″ text_letter_spacing=”2px” text_line_height=”1.9em” use_border_color=”on” border_color=”#c03532″ border_width=”5px”]<\/p>\n

Case studies similaires<\/p>\n

[\/et_pb_text][et_pb_portfolio admin_label=”Portefeuille” fullwidth=”off” posts_number=”10″ include_categories=”10″ _builder_version=”3.0.49″]
\n[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

INFAT ADVANCED LIPIDS Advanced Lipids fabrique et comme […]<\/p>\n","protected":false},"author":1,"featured_media":36998,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

INFAT ADVANCED LIPIDS<\/h1>

\"\"<\/p>

\u00a0<\/p>

Advanced Lipids est une collaboration entre AAK et Enzymotec. La marque est per\u00e7ue comme fiable et de bonne qualit\u00e9 dans l\u2019industrie du lait maternis\u00e9.<\/p>

INFAT est sp\u00e9cialis\u00e9 dans les ingr\u00e9dients gras pour le nourrisson. La marque a \u00e9t\u00e9 fabriqu\u00e9e et commercialis\u00e9e par Advanced Lipids depuis une d\u00e9cennie. Par la suite, elle a d\u00e9cid\u00e9 d'agrandir son march\u00e9 en Chine.<\/p>

Challenge<\/h2>

Compar\u00e9 aux autres marques connues du lait maternis\u00e9, INFAT a peu de notori\u00e9t\u00e9 et de r\u00e9putation sur le march\u00e9 chinois.<\/p>

Les parents chinois n'ach\u00e8teront jamais une marque qui leur est inconnue.<\/p>

\u00a0<\/p>

Solution<\/h2>

WeChat<\/strong><\/p>

  • Promotion \u00e0 travers le contenu<\/li>
  • H5 pour collecter les exp\u00e9riences des clients<\/li>
  • Interaction avec les clients (conversation seule ou conversation de groupe)<\/li><\/ul>

    SEO sur Baidu<\/strong><\/p>

    • Cr\u00e9er un site internet<\/li>
    • Campagne SEO pour am\u00e9liorer le r\u00e9f\u00e9rencement<\/li><\/ul>

      PPC (Pay-Per-Click) & r\u00e9putation<\/strong><\/p>

      • Q&A<\/li>
      • Forums<\/li>
      • Plateformes sociales<\/li><\/ul>

        R\u00e9sultats<\/h2>

        WeChat<\/strong><\/p>

        • 1500 nouveaux abonn\u00e9s<\/li>
        • Les articles ont \u00e9t\u00e9 lus 10\u00a0000 fois<\/li><\/ul>

          SEO<\/strong><\/p>

          • 34 pages ont \u00e9t\u00e9 index\u00e9es sur Baidu<\/li>
          • 4'530 backlinks ont \u00e9t\u00e9 index\u00e9s sur Baidu<\/li>
          • Mots-cl\u00e9s r\u00e9f\u00e9renc\u00e9s dans les premi\u00e8res positions<\/li><\/ul>

            PPC<\/strong><\/p>

            • 12 leads au cours des 2 premiers mois apr\u00e8s le lancement de la campagne<\/li>
            • Environ 40'000 clics<\/li><\/ul>","_et_gb_content_width":""},"project_category":[29,15,11],"project_tag":[],"yoast_head":"\nINFAT ADVANCED LIPIDS - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asia.marketingtochina.com\/project\/infat-advanced-lipids\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFAT ADVANCED LIPIDS - \u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"og:description\" content=\"INFAT ADVANCED LIPIDS Advanced Lipids fabrique et comme […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asia.marketingtochina.com\/project\/infat-advanced-lipids\/\" \/>\n<meta property=\"og:site_name\" content=\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T11:40:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asia.marketingtochina.com\/wp-content\/uploads\/2018\/08\/home-side1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"162\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asia.marketingtochina.com\/#website\",\"url\":\"https:\/\/asia.marketingtochina.com\/\",\"name\":\"\u4e2d\u570b\u5275\u610f\u884c\u92b7\uff06\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asia.marketingtochina.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asia.marketingtochina.com\/project\/infat-advanced-lipids\/\",\"url\":\"https:\/\/asia.marketingtochina.com\/project\/infat-advanced-lipids\/\",\"name\":\"INFAT ADVANCED LIPIDS - 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